Everyone is raving about the 2015 Budweiser Superbowl Ad. Cute Puppy plus noble Clydesdale Horses, what’s not to like? Right? This commercial also shows a snarling Wolf as the villain and perpetuates the evil Wolf myth. Budweiser, I HATE your commercial! Wolves are being hunted and murdered because of the “Big Bad” Wolf myth.
In April 2010 I was out for a very early morning hike in the Forest. Movement on the trail across a ravine got my attention. In the low light it appeared to me a dog was on its own also enjoying a morning hike. In approximately 5 minutes we would likely pass one and other so I stowed my camera, waited at the trail bend and got in a crouch position. My goal was to catch him and find his family.
I am unsure who was more surprised, myself or the Wolf that came around the bend. Only feet away my brain said, “Oh look a beautiful Wolf”. The Mexican Grey Wolf tilted its head and I imagined it thinking “Oh look a Human.” We looked at each other for about a minute and then he turned on the trail and gracefully leaped over several logs heading down into the ravine.
The Wolf did not snarl, growl or adopt an aggressive stance even though we had both been surprised. Curiosity on both our parts lead to no feeling of fear apparently for either of us. I was low to the ground staring at eye level hand out with my palms up. We were alone if the beautiful Wolf had wanted to attack me there would have been no one to help.
Shame on Budweiser for perpetuating the “vicious always ready to attack” Wolf myth.
Love ALL Beings!